Dr. Birce Dobrucalı Yelkenci

Assistant Professor at Department of International Trade and Finance in the Faculty of Business at the Izmir University of Economics.

Dr.Birce Dobrucalı Yelkenci  is Assistant Professor at Department of International Trade and Finance in the Faculty of Business at the Izmir University of Economics. Birce received her B.S. degree in International Trade and M.Sc. degree in Logistics Management from Izmir University of Economics, and her Ph.D. degree in Business Administration from Dokuz Eylul University. Her research focuses on International Marketing, Services Marketing, and Digital Marketing. Her research has been presented at leading conferences in the area of marketing, including the American Marketing Association (AMA) Summer Academic Conference, and the SERVSIG Conference.

Presentation Title: “Remaining Competitive in The New Era”.