Associate Professor Larissa M. Batrancea is working at financial analysis at the Faculty of Business, Babes-Bolyai University Cluj-Napoca, Romania. She holds a PhD in economics, a BA in economics, an MA in small business, a BSc and an MSc in mathematics (Babes-Bolyai University) and an MSc in cognitive neuroscience (University of York, UK). She also completed a postdoctoral program at the Romanian Academy in Bucharest. Her publication record comprises 39 books and book chapters as editor, book reviewer, author and translator (Routledge, Springer, Elsevier, IGI Global) and 129 scientific articles published in top outlets (Journal of Economic Psychology, Journal of Economic Behavior & Organization, Financial Innovation, Eastern European Economics, Social Indicators Research). Her research interests revolve around tax behavior, financial analysis, behavioral public finance, experimental economics, cognitive neuroscience, neuroeconomics. She activated as PI and member in 37 research grants and was awarded 40 prizes in research and teaching.