Prof Gizelle D Willows is the KW Johnston Chair at the University of Cape Town. Her research area is within behavioral finance, particularly as it relates to personal finance and retirement savings. She has published over 50 research journal articles and conference proceedings and has been the recipient of multiple best paper awards. An active post-graduate supervisor and leader of the Behavioural Finance and Accounting (BFA) research group. Her behavioral and personal finance insights are in high demand as attested by invitations to give keynote addresses, be an expert guest on international podcasts, and her widely-read blog, Nudging Financial Behaviour.